GEO Audit checks three things today: whether AI crawlers like OAI-SearchBot, ClaudeBot, and PerplexityBot can access your site, whether your structured data is complete enough for them to understand it, and whether your business identity is clear enough for them to cite. Run it in minutes and get a report you can act on.
Search is splitting in two. People still type into Google, but they're also asking ChatGPT, Claude, and Perplexity questions and trusting the answer they get back. GEO Audit looks at your website the way those systems do — starting with whether they can reach it, and whether it's marked up clearly enough for them to use.
It runs alongside the SEO Audit already in WebsitesWatch and covers three areas: AI Crawlability, Structured Data Readiness, and Entity Clarity. Nothing beyond that is included yet — see the comparison below for exactly where the line sits today.
AI crawlers can only use pages they're allowed to fetch. We check what your robots.txt actually permits.
Structured data tells machines what a page is. We check whether it's present and filled in correctly.
AI systems need to know who you are before they can cite you. We check your name, About page, and contact details.
They don't overlap much. Run both if you want the full picture.
| What's checked | SEO Audit | GEO Audit |
|---|---|---|
| On-page & technical SEO health | Yes | — |
| Metadata, headings & content basics | Yes | — |
| AI crawler access via robots.txt | — | Yes |
| Structured data validity & completeness | — | Yes |
| Schema vs. visible content match | — | Yes |
| Business identity & contact clarity | — | Yes |
| Live AI citation or brand-mention tracking | — | Not yet built |
| Downloadable PDF report | Yes | Yes |
Most robots.txt files were written with Googlebot in mind and never revisited. We check it against the AI crawlers actually in use today, plus the search crawlers you already track.
Schema tells a machine what a page actually is — a service, an article, a price, an answer. We check whether it exists, whether it's valid, and whether it matches what a visitor would actually see.
Before an AI system can cite your business, it needs to know what the business actually is. We check the basic identity signals — name, About page, and contact details — that make that possible.
Add your own logo to the PDF and hand it to a client as part of the SEO work you already do for them.
See how AI-ready your own site is, explained in plain language — no developer required to read the report.
Where your site stands today, in one number.
The most important issues first.
Findings tied to the exact page they're on.
Hand it to a developer or client directly.
Add your own logo before you share it.
Connect your website to WebsitesWatch. No code changes needed to run the first audit.
We check your robots.txt against real AI crawlers and review your structured data.
Issues are listed by priority, with the page they were found on and why it matters.
Make the changes, re-run the audit, and confirm the score actually moved.
This is the same report every GEO Audit produces — a readiness score, findings by category, and page-level evidence your team can work from directly.
Three things: AI Crawlability (whether AI and search crawlers can access your site through robots.txt), Structured Data Readiness (whether your schema markup is present, valid, and matches what is actually on the page), and Entity Clarity (whether your business name, About page, contact details, and social profiles clearly identify who you are).
No. GEO Audit checks the technical groundwork — crawler access and structured data — not live citations or brand mentions inside AI answers. We have not built that yet.
The SEO Audit looks at on-page and technical SEO for search engines. GEO Audit looks specifically at AI crawler access, structured data, and business identity clarity. They run separately and cover different ground.
Most audits finish within a few minutes of connecting your website, depending on how many pages we crawl.
Yes — a full sample PDF is available to download further up this page.
GEO Audit is included for Agency plan accounts. Add a website from your WebsitesWatch dashboard to run your first audit.
Yes. Agencies can add their own logo to the PDF before sharing it with a client.
Minutes to run. One PDF at the end. No credit card required.